First Units Of New Rolls-Royce Ghost Arrive In UK Showrooms

The first units of the New Rolls-Royce Ghost have arrived in UK showrooms, following a highly successful home-market debut.

The motor cars were dispatched after final inspection at the Home of Rolls-Royce in Goodwood, England. The destination is the marque’s eight home-market dealerships in Edinburgh, Manchester, Birmingham, Bristol, Essex, London, Leeds and Sunningdale.

Built for Customers

The New Ghost is the result of exhaustive dialogue with the marque’s customers. Many had demanded a car that rejected unnecessary branding, affectation or obtrusive technology. In response to this, the marque’s designers immersed themselves in spaces that reflected a minimalist approach to statement design.

London had played a particularly important role in defining the new Ghost’s design direction. The UK Capital’s landmark Shard building informed the reductive approach to aesthetic form that came to be internally known as ‘Post Opulence’.

Designed by Pritzker Architecture Prize winning architect Renzo Piano, the building is widely praised for its monolithic yet simple forms delivered by highly complex engineering processes. This echoes Ghost’s design and development process, where the client requirement for simplicity was delivered through cutting-edge engineering and manufacturing techniques.

Deliveries for the New Ghost and Ghost Extended is expected to commence in this quarter.