All Volkswagen dealerships in Malaysia are now operating as either 3S or 4S centres. According to Volkswagen Passenger Cars Malaysia (VPCM), this is part of its Volkswagen Cares initiative to boost ownership experience for its valued customers.
Strategic Locations to Support Customers
Currently, there are a total of 17 Volkswagen dealerships, and one service partner, strategically located in key regions across Malaysia. This enables the brand to provide customers with comprehensive sales and aftersales services. Of the total, 14 of the dealerships operate as 4S centres (sales, service, spare parts, and body and paint services), while three are 3S centres (sales, service, and spare parts). There is one which is currently a 2S centre (service and spare parts). Furthermore, all dealer groups are equipped with the expertise and facilities to handle body and paint services.
Erik Winter, Managing Director of VPCM, believes that a smooth and memorable ownership experience is important, “Customer service makes all the difference because it elevates the ownership experience. Now with a strong network of 3S and 4S centres, we are providing convenience for Volkswagen owners from around the country. We are also practising transparency with our customer satisfaction because ratings and reviews are available on the Car.Advisor website, and this pushes us and our dealer partners to continue improving our offerings too.”
Continuous Improvement for Customer Satisfaction
In addition to strengthening the dealership network, VPCM is continuously working with its dealer partners to enhance customer satisfaction by providing professional, attentive, and top-level services. These efforts are evident in the Car.Advisor ratings given by customers. Volkswagen Malaysia has achieved an average 4.93/5 star for its sales experience on Car.Advisor, while its aftersales services are rated 4.76/5 star – these annual results are as of April 2022.
Car.Advisor is an independent third-party platform that manages customer satisfaction for the Volkswagen brand. Ratings and reviews for each dealership are transparently shown on the website and accessible by the public.
For more information, please visit www.volkswagen.com.my.