Experience The BMW X5 In Augmented Reality Like A Boss

Specially for ‘The Boss’ – the All-New BMW X5 xDrive45e M Sport, which was launched recently, BMW Malaysia has introduced a web-based AR experience for potential buyers. This is a first for the BMW portfolio in Malaysia.

“Digitalisation is at the strategic core of the BMW Group and now in the new normal, we have been consistently innovating to provide the best form of joy to our customers nationwide. The Boss, the All-New BMW X5, embodies a modern luxury that is both electrifying and progressive in nature. Therefore, we chose to bring The Boss to life in full AR for our customers to enjoy. This experience exemplifies its innovative character perfectly,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.

High Tech Experience

The web-based AR experience by BMW Malaysia allows users to see, hear, and experience The Boss in full glory. All this is possible without the use of a specific mobile application. Users only need to visit a dedicated link that is accessible on any smartphone devices to begin the journey.

The AR experience presents a virtually realistic 3D model of the BMW X5 xDrive45e M Sport that users can tap to place in any location seen via their camera. Also, users can pinch the vehicle to resize and slide it in any direction for a comprehensive 360° view.

Tapping on hotspots of the vehicle allow users to learn more about the All-New BMW X5 xDrive45e M Sport. Users can also swipe to view its different exterior colour offerings such as the Phytonic Blue, Black Sapphire, Mineral White and Artic Grey.

To experience the joy of The Boss in full AR, visit https://app.bmw.com.my/AR/X5. Renowned as the best-selling SAV in its segment worldwide, the New BMW X5 xDrive45e M Sport arrives with an electrifying core for supreme driving pleasure, along with a whole new level of performance, innovation, and convenience.

For more information, please visit https://www.bmw.com.my or join the conversation via #JoyElectrified.