BMW Group Malaysia Introduces All-New Digital Experience For Premium Selection Fair

BMW Group Malaysia has introduced an all-new digital experience for its BMW Premium Selection Fair. The annual Premium Selection Fair offers a wide selection of pre-owned and preloved premium vehicles from the BMW and MINI portfolios to customers nationwide.

Harald Hoelzl, Managing Director of BMW Group Malaysia said, “The Premium Ownership Experience from the BMW Group is a complete 360-degree suite of privileges and services that is not only limited to the purchase, service and maintenance of the vehicle. Instead, it is a life cycle and ownership ecosystem where the vehicle is seen to move in a value chain of ownership.”

A New Convenience

Hoelzl added that in viewing the ownership experience in such a manner, BMW Group Malaysia are able to create better value for the vehicles as well as incentivise every element in the ecosystem of the life cycle of ownership of the vehicle. He said, “The best part about this new platform is that entire process can be conducted contactless from the comfort of your home and hassle free, reiterating the vision of the BMW Group in digitalising its touch points around the world.”

This industry-first initiative will see a wide range of premium vehicles from the BMW and MINI portfolio on a dedicated BMW Premium Selection microsite with over 300 units available for complete viewing and purchase with attractive, limited time and digital platform only exclusive offers.

The first of its kind microsite for BMW Group Malaysia also enables potential owners of vehicles from BMW Group Malaysia’s Premium Selection range to be entitled to the BMW Group Malaysia Premium Ownership Experience including: