Insights of the New Proton Logo. What Say You? | YS Khong Driving

Proton has come out with a bold new logo – actually it is a refresh of the previous tiger. Now bolder, and more muscular, and more well sculpted, it represents Proton’s new pillars of Connectivity, Reliability and International outlook.

To me, the logo looks stronger, which is Proton’s new strength from the partnership with Geely: the tiger looks more resolute, which means Proton means business, which means it will make better cars, and sell them in more markets – that would be how I would interpret it – just my two cents.

Whatever it is, Proton is finally coming up – well done, Proton!